Project 1 Audience Analysis
Web Design Guidelines Redesign Questionnaire
Address: http://stage.www.ibm.com/ibm/easy/frames.htm
Site background: The site is part of IBM's site and is designed supposedly
with the following audiences in mind:
Primary audience: 1) in-house programmers and designers 2) outside
web designers
Secondary audience: 1) students, average computer users
Questionnaire: (Don't feel like you have to restrict your answers to
just these questions, they are just a guide. I'm interested in anything
you have to say about the site.)
1. At first glance, does the site look like something you would be interested
in looking at further? Why/Why not?
2. What is your impression of the appearance of the site? Colors, style,
typestyle?
3. How did you feel about the site's general organization? Was it easy
to follow?
4. How did you feel about the navigation of the site? Did you know
where you were at all times? Did you feel lost? Was it easy to move back
and forth between pages? Any suggestions on how to improve the navigation?
5. Do you think web designers outside of IBM would come to this site
and use it? What about average people? What might help that? Would
you come to it again? Why/Why not?
6. If you wanted to find out more about a specific topic on the site,
do you think you could? What might help that?
7. The designers said they do not honestly expect anyone to go from
the beginning of the introduction to the end of maintenance sections. How
did you feel about the site’s length? What kind of format changes might
make you want to look more at the sight?
8. General comments: How do you feel about the overall site? What things
might they add to help the navigation, organization and general feel of
the site? What things might they take away? How did you feel about the
site's format, using the folder/notebook metaphor?
Survey Responses
1st respondent
Brandy Rackel, UT sophomore in the Nursing School, for
purposes of this questionnaire she is an average computer user
1. First glance
The site looks well organized, but it doesn't appear interesting.
At first glance, it doesn't grab your attention. An interesting topic
still needs to catch your eye.
2. Appearance
The text is too small. It made me not want to continue at all.
There are not enough graphics to hold interest.
3. Organization
There were too many links on the screen with the site. I wasn't sure
of where they would take me; whether it would still be inside the Web design
site, or even inside the IBM site. The numerous links were also very
distracting.
4. Navigation
The site had a good flow and it was easy to jump around to different
topics. After using the site for a couple of minutes, I was easily
able to determine how to move back and forth within the site, both using
the links to the left and the next button.
5. Content/Staying power
The content looks like it would be useful in designing a web site,
and if that was my purpose I would come again. As far as average
computer users, I don't think many would stay long if they found the site,
mainly because of the small type and lack of interest holding graphics.
I wouldn't come to the site again.
6. Searching the site
The site is pretty self-explanatory. Topics could be found easily,
but an overall table of contents would be nice.
7. Length
I certainly wouldn't go from beginning to end. If you were designing
a web site, though, it would probably be useful.
8. General comments
The site opens up too small, and it was difficult to make it bigger
on my screen. I had to change computers just to be able to access
the site, and no one is going to do this on the Internet. You lose
a lot of valuable information because you can't see everything at first
glance. Overall, the site is useful and well-organized. The
content is relevant and seems to be comprehensive, but there definitely
needs to be something added to catch and hold the attention of the users.
The text is really too small. Larger type would prevent a lot of
headaches.
2nd respondent
Elizabeth Souder, Journalism/Plan II senior, online copyeditor/producer
with Austin 360 and Hometeam 360
1. First glance
I hate frames. They take a long time to download, and they make
it difficult to leave the site. They don't work will all browsers,
and the frames on this site go off the edge of many screens, so it is impossible
to even get to any links with the wrong type of screen. It is best
not to use frames and not to specify the width of a site, so that all browsers
and screens can layout the information. That is the point of the
Web.
2. Appearance
The appearance is nice. The images download pretty quickly, (but
I was on a UT ethernet connection) and the information is easy to read.
The colors look good--very corporate and conservative. I guess that's
what IBM wants, and that's all any user would expect.
3. Organization
I like the organization. It is easy to see what kind of information
is in each section and to know where you are at all times. The problem
is that the frames are unyielding. I think they could present the
same kind of organization without frames, with possibly a tool bar at the
top and links down the side of each page.
4. Navigation
It was difficult to get to this part of the site; it involved too many
clicks. This is obviously an important part of the site, so they
need to put it up higher in the hierarchy of the site.
5. Content/Staying power
I think the information is good but not for professionals. At
a professional web site, people already know the things this site says
to do. At Austin 360 we have marketers to track use, advertising
people to do advertising, and we have thought though the site organization
to best help the user. However, if a layman were to want to create
a web site, the information would be quite helpful. If I were to
create a new site from scratch, I might come back to this one and use its
suggestions as a checklist, to make sure I had covered all the bases.
6. Searching the site
It seems pretty well organized, and I think I could find specific topics.
7. Length
8. General comments
I don't see why anyone from IBM would go to this site at all.
It is obviously for laymen, and it could be quite useful. Although
the information is pretty obvious to anyone who has given web site creation
a lot of thought. However, it could be seen as a kind of textbook,
and there isn't much literature out there for people who want to learn
from square one. |